When I write about businesses, I'm often asking two questions: 'What problem is this business solving?' and 'How does everyone feel about it?' To get the answers, I speak to business owners, employees, customers, analysts, and experts.

My business reporting has appeared in Business Insider, The New York Times, The Wall Street Journal, and many others. I've covered well-known companies, like Peloton, as well as startups you've likely not heard of, yet. 

Select work:

The Wall Street Journal:

Rowing Is Growing at the Gym (PDF)

In Brooklyn, Hipster Outreach Effort Heads to Bars

The Squeeze on Al Fresco Dining

Self Storage, Without the Schlepping

Sap as a Drink Is Next on Tap

Restaurateurs at the Mercy of Modern Ice Machines

For Outdoor Cafes, Getting a License Is No Breeze

Doing More to Make the 'A'

Changes on Tap in the Bronx

Bloomberg Businessweek:

The iTunes of Art: A tech company tried to mainstream digital decor

Barely Visible Makeup: An online-only cosmetics brand for women on the go

Handle With Care: The wine delivery app with a secret stash of affordable gems

Quartz:

Will a new kind of Australian milk help Americans drink it again?

Columbia Journalism Review

Behind Big Oil, the original big business: A review of Steve Coll’s Private Empire

Entrepreneur:

How an Obsessive Movie-Goer Reinvented the Theater's Favorite Food

Grocery Dive:

Grocers are looking beyond prescription sales to succeed with in-store pharmacies