Contact: Gloria.Dawson@gmail.com
AREAS OF EXPERTISE
Storytelling | Content Creation | Copywriting | Brand Voice | Management and Leadership | Editorial Strategy | SEO
Business, Tech, and Restaurant Writing
PROFESSIONAL EXPERIENCE
WRITER AND CONTENT STRATEGIST | MVF (freelance) 2024
Wrote, researched, and consulted on content for The Prep, a newsletter for independent restaurant owners and operators
Increased newsletter open rate by ~ 20% through content strategy revamp
EDITOR | AdExchanger | (freelance) 2024
Edited articles, newsletters, and podcast promotions for clarity, accuracy, style, and SEO
COPYWRITER | Kettle, client: Apple | (contract) 2024
Wrote headlines, content, and business profiles for Apple.com
Collaborated with creative directors and brand managers to develop site strategy
DEPUTY EDITOR | Business Insider | 2020-2024
Hired and managed a team of seven and collaborated with them to strengthen sourcing and deliver scoops
Created and executed the retail desk editorial strategy and editorial calendar and worked with SEO, analytics, and social media teams to grow readership
Assigned and edited award-winning articles on the world’s largest retailer and restaurant brands
SENIOR EDITOR | Nation's Restaurant News | 2018 – 2020
Wrote breaking news and feature stories on dining trends and the largest restaurant and delivery brands
Conceptualized and edited special magazine issues, including two Jesse H. Neal Award-winning issues
Moderated panels and represented the company at industry events and shows
COPYWRITER | Apple | (contract) 2017
Wrote headlines, content, and employee profiles for diversity and inclusion pages on Apple.com
Presented work to executives and strategized site concept with producers, brand managers, and the UX team
STAFF WRITER | Uncubed (freelance) 2016-2017
Researched and wrote newsletter for tech and startup career website
CURATOR | Facebook (Meta) | (contract) 2014-2015
Edited content for Facebook's news app, Paper, and developed workflow and best practices
REPORTER | Quartz | 2012-2013
Worked on site launch and established style and best practices for social media and site imagery
Wrote, assigned, and edited high-performing articles and multimedia pieces on technology and startups
REPORTER AND WRITER | Various publications and brands 2013 – 2024
Regularly pitched, reported, wrote, and fact-checked articles, newsletters, and marketing content
Publications and Brands: The New York Times, The Wall Street Journal, Eater, Bloomberg Businessweek, Grocery Dive,
Every Day with Rachael Ray, Time Out New York, US Foods, Weleda, and First Republic Bank
EDUCATION
Columbia University Graduate School of Journalism | M.S. Journalism
Lesley University/ The Art Institute of Boston | B.F.A. Photography, minor Art History