Microsoft’s team was looking for a way to promote their AI assistant, Copilot, and highlight how generative AI can benefit marketers and advertisers. Working with Adweek’s Branded Content Studio, I created a five-part story focusing on critical topics for Microsoft, like AI prompts and personalization. The result is an immersive experience that educates, entertains, and hits Microsoft’s business objectives.  

View the full Microsoft Advertising immersive.